“This poster was a real experience because there weren’t to be any direct references to the film and there weren’t any actors’ faces: the production wanted that through the poster, only a idea is conveyed”.
It was in 1983 when Renato Casaro was contacted to design the Bad Boys poster; the painter had asked for many still photos to write some sketches but the producer answered clearly: “This time, the photos must come out of your mind. The concept of juvenile deviance must pass, it must represent the idea of the classic American hooligan who rides a motorcycle and robs people”. Casaro took a briefcase to think about it, but in the meantime he asked a costumer friend for help.
“I had poster hypotheses buzzing in my head, the producer wanted ‘just an idea’, no actors and so I thought of representing ‘just the idea’ of a hooligan: only clothes , no body. But I needed a model: the costumer friend, salvaged sunglasses and studded leather jacket, posed for me and I took several pictures of him”.
Casaro began to paint, only “nocturnal” tones were to emerge linked to the wickedness of these boys and in the middle of the night he had an intuition: “It was more or less midnight when it came to my mind to insert the title of the film also on the jacket, inside a pin, as if that of the “Bad Boys” were a group or a “brotherhood”. As for Sean Penn, who was the protagonist, I remember that from the production they advised against putting him on the poster. They said, “He’s a kid in his third movie, who do you want me to know?” Having the crystal ball, things would have been different! “.
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